HealthTech

Baba

Patient advocacy for older adults

Remote· 4 roles · RemoteNew York· 1 role

CORE INFO

$6.5M
Total Funding
Seed
Round
2025
Founded
Miami, FL
Headquarters

Baba is a healthcare technology company that simplifies healthcare navigation for older adults by connecting them with experienced healthcare advocates. These advocates assist with care coordination, insurance navigation, and other administrative tasks, primarily covered by Medicare plans.

  • Baba recently secured over $6.5 million in seed funding, led by General Catalyst, to expand its Medicare-covered patient advocacy services.globenewswire.com
  • Baba integrates proprietary artificial intelligence tools to facilitate regular check-ins, medication reminders, and ongoing patient monitoring for older adults.startupintros.com

WHY WE WOULD WORK AT BABA

Purpose-Driven Mission

Join a company dedicated to simplifying healthcare for older adults, ensuring they focus on their well-being while we handle the complexities.

Collaborative Team Culture

Work alongside experienced advocates like nurses and social workers, fostering a supportive environment committed to patient advocacy.

Competitive Compensation

Benefit from a well-funded startup backed by $6.5 million in seed funding, ensuring competitive pay and growth opportunities.

Rapid Growth Potential

Be part of a company that emerged from stealth mode with significant backing, poised for expansion in the HealthTech industry.

Impactful Work

Directly contribute to improving patient outcomes by reducing administrative burdens for seniors, making healthcare more accessible.

Innovative Solutions

Engage with cutting-edge patient advocacy services covered by Medicare, revolutionizing how older adults navigate healthcare.

MARKET AND TRACTION

GROWTH TACTICS

  • Baba emerged from stealth mode in February 2026, leveraging over $6.5 million in seed funding to expand its services.

  • The company is focusing on expanding its Medicare-covered patient advocacy services to reach a broader range of seniors.
  • TOTAL ADDRESSABLE MARKET

  • Baba targets the growing demographic of older adults who require assistance navigating the healthcare system.

  • With services covered by Medicare and Medicare Advantage plans, Baba is accessible to a wide range of seniors, enhancing its market reach.
  • KEY METRICS

    ✦ KEY METRIC
  • Baba secured over $6.5 million in seed funding in February 2026, led by General Catalyst and supported by other notable investors.

  • Founded in 2025, Baba has quickly positioned itself as a key player in the HealthTech industry focused on older adults.
  • COMPETITIVE ADVANTAGE

  • Baba offers personalized patient advocacy services, pairing seniors with experienced advocates like nurses or social workers.

  • The company's services are covered by Medicare and Medicare Advantage plans, ensuring affordability and accessibility for a broad audience.
  • SERVICES

  • Baba provides comprehensive patient advocacy services, including navigating insurance challenges, scheduling appointments, and coordinating care among providers.

  • The company focuses on reducing administrative burdens for older adults, allowing them to concentrate on their health and well-being.
  • PRODUCT AND TECH

    Patient Advocacy Services

    Baba pairs older adults with experienced advocates, such as nurses or social workers, to assist with healthcare logistics. This service simplifies the healthcare journey, improving patient outcomes and reducing administrative burdens.

    Insurance Navigation Support

    The company provides guidance on navigating insurance challenges, ensuring seniors can effectively utilize their Medicare and Medicare Advantage plans. This support enhances accessibility to necessary healthcare services.

    Care Coordination Assistance

    Baba's advocates coordinate care among various healthcare providers, ensuring seamless communication and continuity of care. This approach helps in managing complex healthcare needs efficiently.

    Appointment Scheduling System

    Baba offers a streamlined process for scheduling medical appointments, reducing the stress and confusion often associated with managing multiple healthcare visits. This service ensures timely access to care.

    Administrative Task Management

    The company handles various administrative tasks on behalf of seniors, such as paperwork and billing inquiries. This service alleviates the burden on patients, allowing them to focus on their health and well-being.

    COMPANY CULTURE

    Values

  • Patient-centered care

  • Empathy and understanding

  • Integrity and transparency

  • Innovation in healthcare solutions
  • Operating Principles

  • Simplify complex healthcare processes

  • Prioritize patient well-being

  • Foster collaboration among healthcare providers

  • Ensure accessibility through Medicare coverage
  • Benefits

  • Medicare-covered services for accessibility

  • Personalized support from experienced advocates

  • Improved patient outcomes

  • Reduced administrative burdens for seniors
  • Work Style

  • Collaborative team environment

  • Flexible work arrangements

  • Focus on continuous improvement

  • Emphasis on work-life balance
  • Learning & Growth

  • Opportunities for professional development

  • Regular training on healthcare advocacy

  • Encouragement of innovative ideas

  • Support for career advancement
  • HIRING SIGNAL

    5
    Open roles on their careers page
    Snapshot via live ATS poll
    Net new roles in the last 90 days
    Available once weekly history accrues
    90-Day VelocityV2 · BACKFILL
    Trend builds weekly as historical rows accrue
    By Function
    Breakdown of open roles
    Other · 4
    Engineering · 1
    Top Locations
    Where hiring is concentrated
    Remote-eligible postings counted separately
    Remote
    4
    New York
    1
    SourcesGreenhouseLeverAshbyWorkableSmartRecruitersRipplingRecruiteeFallback · Wellfound, YC Work-at-a-Startup, careers-page scrape

    KEY COMPANY ANNOUNCEMENTS

    Filter
    3 announcements · ranked by importance
    Feb 25, 2026FUNDINGBaba Emerges from Stealth with Over $6.5 Million in Seedglobenewswire.com
    Feb 25, 2026FUNDINGBaba Emerges from Stealth with Over $6.5 Million in Seed Funding to Expand Medicare-Covered Patient Advocacy for Older Adultsdaytraders.com
    Feb 25, 2026FUNDINGBaba raises $7M seed to connect stroke and aging patients with AI-assisted human patient advocates | TBPN Digesttbpndigest.com