SHORTList
Data/Analytics
Web3/Crypto
HR/Talent

Whatnot

Livestream shopping platform for collectibles

CORE INFO

$225M
Total Funding
Series D+
Round
2019
Founded
~1000 employees
Team Size
Los Angeles, California, United States
Headquarters

Whatnot is a dynamic livestream shopping platform that revolutionizes the way collectibles and various other items are bought and sold through live video auctions, catering to enthusiasts and collectors across multiple categories.

  • Whatnot raised $225 million in a Series F funding round, co-led by DST Global and CapitalG, valuing the company at $11.5 billion as of October 2025.latimes.com
  • The platform achieved over $8 billion in sales in 2025, capturing nearly 60% of the live commerce market share across North America and Europe.en.wikipedia.org
  • The New York Times reported on Whatnot's $225 million funding round, highlighting investor confidence in the growth of livestream shopping platforms.nytimes.com

WHY WE WOULD WORK AT WHATNOT

Innovative Livestream Platform

Join a leading livestream shopping platform that has revolutionized the collectibles market, achieving over $8 billion in sales in 2025.

Top Startup Employer

Recognized as #1 on Forbes' 'America's Best Startup Employers' list in 2026, showcasing a commitment to employee satisfaction and growth.

Competitive Compensation

Benefit from a robust funding history, including a recent $225 million Series F round, ensuring strong financial backing and competitive salaries.

Dynamic Team Culture

Work alongside a diverse team of around 1,000 employees in a collaborative environment that fosters creativity and innovation.

Cutting-Edge Technology

Engage with advanced technology in e-commerce and live commerce, enhancing the shopping experience for millions of users.

Global Market Impact

Be part of a company capturing nearly 60% of the live commerce market share across North America and Europe, making a significant impact in retail.

MARKET AND TRACTION

GROWTH TACTICS

  • Whatnot has expanded its product offerings beyond collectibles to include trading cards, comics, sneakers, fashion, and electronics.

  • The platform facilitates interactive engagement through live video auctions, enhancing the shopping experience for users.

  • The company has implemented new features and improvements based on user feedback, as seen in their hackathons.

    • KEY METRICS

    ✦ KEY METRIC
  • Whatnot achieved over $8 billion in sales in 2025, demonstrating significant revenue growth.

  • The platform captured nearly 60% of the market share for live commerce across North America and Europe.

  • Over 20 million new accounts were created on Whatnot in 2025, indicating strong user acquisition.

    • MARKET POSITION

  • Whatnot is recognized as the largest live shopping platform in the United States, positioning it as a leader in the live commerce space.

  • The company was ranked #1 on Forbes' "America's Best Startup Employers" list in 2026, reflecting its strong employer brand and workplace culture.

  • With a valuation of $11.5 billion as of October 2025, Whatnot is a significant player in the e-commerce industry.

    • TOTAL ADDRESSABLE MARKET

  • The live commerce market is rapidly growing, with increasing consumer interest in interactive shopping experiences.

  • Whatnot's focus on collectibles and expanding categories positions it well to capture a larger share of the e-commerce market as trends evolve.

  • The platform serves various industries, including retail, e-commerce, collectibles, fashion, electronics, and entertainment, indicating a broad addressable market.

    • COMPETITIVE ADVANTAGE

  • Whatnot's unique selling proposition lies in its live video auction format, which allows for real-time interaction between sellers and buyers.

  • The platform's early focus on collectibles has established a loyal user base, enhancing its reputation in niche markets.

  • Strong backing from notable investors like DST Global and CapitalG provides Whatnot with the resources to innovate and expand further.

    • PRODUCT AND TECH

    Livestream Shopping Platform

    Whatnot's core offering is its livestream shopping platform, which allows users to buy and sell collectibles and other items through live video auctions, enhancing the shopping experience with real-time interaction.

    Collectibles Marketplace

    Initially focused on collectibles like Funko Pop figurines, Whatnot has expanded its marketplace to include trading cards, comics, sneakers, fashion, and electronics, catering to a diverse range of interests.

    Real-Time Engagement Features

    The platform facilitates interactive engagement between sellers and buyers during live auctions, which is crucial for building community and enhancing user experience in the e-commerce space.

    E-commerce Growth Metrics

    Whatnot has achieved significant growth metrics, reporting over $8 billion in sales in 2025 and capturing nearly 60% of the live commerce market share across North America and Europe.

    Funding and Valuation

    With a total funding of $225 million in its latest Series F round, Whatnot is valued at $11.5 billion, reflecting strong investor confidence in its business model and growth potential.

    COMPANY CULTURE

    Values

  • Innovation and creativity are at the core of our operations.

  • Community engagement is essential for building trust with users.

  • Transparency in communication fosters a collaborative environment.

  • Passion for collectibles drives our mission and vision.

  • Inclusivity and diversity are prioritized in our hiring practices.

    • Operating Principles

  • Focus on user experience to enhance live shopping interactions.

  • Embrace data-driven decision-making to guide growth strategies.

  • Encourage experimentation and learning from failures.

  • Maintain agility in adapting to market trends and user feedback.

  • Foster a culture of open dialogue and feedback among teams.

    • Benefits

  • Competitive salary and equity options for all employees.

  • Flexible work arrangements to promote work-life balance.

  • Opportunities for professional development and skill enhancement.

  • Health and wellness programs to support employee well-being.

  • A vibrant office culture that encourages collaboration and creativity.

    • Team Cadence

  • Regular team meetings to align on goals and progress.

  • Monthly all-hands meetings to celebrate achievements and share updates.

  • Weekly check-ins to discuss project statuses and roadblocks.

  • Quarterly hackathons to foster innovation and team bonding.

  • Continuous feedback loops to improve team dynamics and performance.

    • Learning & Growth

  • Access to training resources and workshops for skill development.

  • Mentorship programs pairing new employees with experienced team members.

  • Encouragement of cross-departmental collaboration for knowledge sharing.

  • Support for attending industry conferences and events.

  • A culture that values curiosity and lifelong learning.

    • COMPENSATION SNAPSHOT

    D
    Comp score vs cohort
    vs. Data/Analytics · Series D+ · US
    Based on publicly available compensation ranges from job postings; exact compensation may vary.
    Engineering IC4n = 3
    $162K – $260Kmedian $211K
    Los Angeles / Bay Area
    Operationsn = 6
    $35K – $43Kmedian $39K
    Aggregate
    US-only in v1 · only categories with n > 2 shown · in-person / hybrid / remote treated separately where n ≥ 3

    HIRING SIGNAL

    0
    Open roles on their careers page
    Snapshot via live ATS poll
    —
    Net new roles in the last 90 days
    Available once weekly history accrues
    90-Day VelocityV2 · BACKFILL
    Trend builds weekly as historical rows accrue
    SourcesGreenhouseLeverAshbyWorkableSmartRecruitersRipplingRecruiteeFallback · Wellfound, YC Work-at-a-Startup, careers-page scrape

    KEY COMPANY ANNOUNCEMENTS

    Filter
    9 announcements · ranked by importance
    Nov 12, 2025FUNDINGWhatnot Raises $225M Series F; Valuation Jumps to $11.5 Billion - Los Angeles Timeslatimes.com
    Oct 28, 2025FUNDINGForm D filing — Whatnot Inc. (CIK 0001844768)sec.gov
    Jan 10, 2025FUNDINGForm D filing — Whatnot Inc. (CIK 0001844768)sec.gov
    Jan 8, 2025FUNDINGLivestream shopping app Whatnot raises $265M, pinning valuation at nearly $5B | TechCrunchtechcrunch.com
    Jul 25, 2022FUNDINGForm D filing — Whatnot Inc. (CIK 0001844768)sec.gov
    Sep 23, 2021FUNDINGForm D filing — Whatnot Inc. (CIK 0001844768)sec.gov
    Mar 11, 2026FOUNDER PROFILEMeet the founders who turned a Funko Pops obsession into Whatnot, a $11.5B live-shopping platformfounded.com
    Apr 1, 2024FOUNDER PROFILEReport: WhatNot Business Breakdown & Founding Story | Contrary Researchresearch.contrary.com
    Jan 1, 2026AWARDWhatnot | Company Overview & Newsforbes.com